ESPN STAR Sports (ESS) has bagged the exclusive rights to broadcast Cricket Australia's
(CA) domestic and home international matches across various platforms covering
the entire Asian region in the next four years.
Close on the heels of its recent renewal of partnership with the England
and Wales Cricket Board (ECB), ESS today announced bagging a new four-year contract
with CA which earns them the exclusive broadcast rights of both domestic and home
international matches across various platforms including television, internet,
mobile and radio.
That lines up more than 550 days of international cricket till
2012, including 170 days of live international cricket comprising 24 Test matches,
48 one-day internationals and eight Twenty20 games.
Over the next four years, all leading teams will be visiting
Australia with India slated to play four Tests and a three-nation
ODI series in 2011-12.
In addition to the pulsating international cricket action,
ESS also plans to broadcast Australia's domestic cricket, including popular
tournaments such as the Pura Cup, Ford Ranger One Day Cup and KFC Twenty20 Big
Bash.
ESS already enjoys exclusive global telecast rights for all
ICC events from 2007 to 2015.
Hailing the deal, Jamie Davis, Managing Director, ESS,
said, "this partnership with Cricket Australia is a testament to our commitment
to serve our fans and to work along with our associates.
"Now, with such an enviable line-up of cricket including
Cricket Australia, ECB and ICC, ESS is firmly positioned as the distinct Number
1 sports broadcaster in Asia for years to come."
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