Global sports goods giant Adidas today said it has approached MRTPC as it felt its exclusive rights to the use of the name of brand ambassador Sachin Tendulkar was violated by rival Nike.
"MRTPC has issued notices to the respondents," Adidas said in a statement, while declining to get into the details of the controversy saying the matter was pending before the commission.

Nike had launched its cricket range comprising T-shirts "featuring Adidas signed athlete Tendulkar's name and jersy number in 2006," Adidas said, asserting the cricketer and the company had an association for many years.

It, however, said: "We look forward to resolving the issue speedily", while clarifying it had no conflict with Tendulkar or BCCI, both of whom have been issued notices by the commission.

"We have had a long standing association with Tendulkar,"

Tags:- BCCI   Sachin Tendulkar